Vine vs Instagram Video

Now that Instagram video has officially launched we’ve all heard the, in my opinion, hasty comments such as…”Vine is dead.” We’ve even seen the memes! But is it really? What makes Instagram video any better? Or worse? Or does it matter at all?


Let’s look at the major differences: 

One of the most obvious differences is the video length. Vine, as we all know, limits videos to 6 seconds. Instagram’s new video function allows for 15 seconds. To the average user, this may seem like an improvement, and it can be argued as such. There’s much more room to get your message across, however, for the creative niche that Vine first acquired at its launch this isn’t a good deal. The 6 second limit allows for immense creativity when creating a Vine. When you create a super interesting, ridiculously creative video in 6 seconds it’s amazing. With 15 seconds isn’t it a tad less amazing? Also, let’s not only look at this from the creator’s view. From the consumer’s point of view 15 seconds might be too long. When it comes to social media our attention spans shorten every day!

The next notable difference are the Instagram video filters. Okay, okay, I cannot pretend that Instagram didn’t sell me with this one. I love filters and quite frankly so do most people with smart phones. The ability to make my videos that much more aesthetically pleasing makes me lean toward Instagram video a little more.

One of my favorite functions on Instagram video that Vine lacks is the ability to delete your last clip. I’m no film major and certainly no video expert in any way. I mess up A LOT when I’m trying to make my videos as cool as possible. It did indeed frustrate me when I had to start all over because my fraction of a second clip on Vine wasn’t exactly what I wanted. Instagram video gets a +1 for this addition!

Something less notable that I’ve noticed is that Instagram videos take a while to start playing while Vine videos play pretty much automatically. Not sure if it’s just my phone but I’d love to hear your thoughts.

Last but not least, Vine videos are embeddable! This is a big plus for people who want to post their videos on their websites or blogs for example. I’m not seeing this happen anytime soon for Instagram video.

Neither are ideal for me though, but I guess I’m a little picky.


Drafts! Especially from a social media manager’s perspective. It’s hard to get these things approved when your client isn’t down the hall.

Which video app do you prefer?

How to Engage Customers Through Social TV on Mobile Devices

How to Engage Customers Through Social TV on Mobile Devices

Social media is a fast paced industry. Everyday there’s a new app, a new site or a new concept and yet people continue to ask, “What’s next?” One of the newer trends that I’ve taken an interest in is how social impacts television. This idea is now described as “Social TV.” According to The Digital Marketing Glossary, “Social TV usually refers to the use of social media platforms to enrich the experience of consuming a TV program and to possibly extend his audience.”


During my fall internship at Converseon, Inc. I created a PowerPoint deck that covers Social TV on mobile devices and provided some great best practice examples for you all to take a look at.

I’ve provided the link to my Scribd page at the top of this post but if you prefer SlideShare check it out HERE.

What do you think lies in the future of Social TV?

Social Media vs Traditional Marketing

In a previous post, I told you all to stay tuned for my paper on social media vs traditional marketing. The time you’ve been waiting for is finally here! The paper is about ten pages of reading so I’ll post the intro here and let you decide if you’re interested. Let me know what you think!


When the average person thinks of marketing, they think of advertising and promotions, but there’s much more to it than that. According to the American Marketing Association, marketing creates, communicates, delivers and exchanges offerings that have value for users, partners and society. Marketing can be a commercial, a press release or even a Twitter account. Marketing is more complex than many people know and with the rise of the internet that complexity has increased greatly.

The internet has broadened the marketing spectrum to internet marketing, which in turn includes subsections such as email marketing, search engine marketing and social media marketing. In this paper, I will discuss the differences and similarities of traditional marketing and social media marketing as well as how they can be used together. I will explore real life business cases to show the importance of social media marketing today, and how traditional marketing still plays a major role in reaching consumers.


Next New Thing in New Media

As the holiday season continues, most of us think about shopping! Well, some people who are more like me think about it all year round. While on one of my many shopping trips (window shopping for now), I thought of something cool: a social shopping app.

How would my social shopping app work?

While shopping, you’d be able to take pictures of what you tried on or what you are thinking of buying and upload the picture (in an Instagram format maybe?). This will broadcast the picture to all of your friends, or friends you select, along with price, discounts, sizes available, colors available and any other relevant information. With this information your friends can then reply, “Try it in a size smaller,” “I think mom would like the blue one better,” “$59.99!? That’s too expensive for a polyester t-shirt,” and anything else to help your purchasing decision.

Let me know what you think! …and by all means…steal this idea if you can implement it 😉

Advice to Baruch College

As you probably know, last week the east coast faced one of the most devastating storms we’ve seen, Hurricane Sandy. I live in Brooklyn, New York and throughout all the boroughs, our transportation system, the MTA was shut down. Little by little the trains and busses have been put back into action, but due to the suspensions, Baruch College and most other schools were closed.

On Monday, November 5th, I received this message from the school:

Of course on that day, Baruch College Facebook pages and groups flooded with complaints including work obligations, travel inconveniences, religious obligations and much more. How do they expect every student to be available on these days? After all, we set up our schedules for certain days and times for a reason.

But we have to get the amount of education we paid for right? So what’s the solution? NEW MEDIA!

There are many new media options we can use to overcome this problem. In my opinion, a couple of online lessons would be a great alternative to coming in on the extra days listed. Professors can utilize our class organization platform, Blackboard, to post YouTube video lectures, assigned readings and use the discussion board function for class participation. This way, we will be provided with the information we would have learned in class and interact with the professor and other students, essentially gaining the same knowledge we would receive in person, while preventing the interruption of our previously scheduled obligations.

What ideas do you think would help?

Privacy in New Media

New media has certainly made things far more convenient and efficient, but nothing’s perfect and new media is no exception. One of the major issues that comes with the rise of the internet in particular is privacy and confidentiality. Some agree that it may be TOO easy to share information, files and ideas online.

One of the major mediums where copyright issues are prevalent is, especially within the music industry. According to the New York Times, many amateur musicians upload videos of themselves singing or playing songs that are owned by big corporations. These corporations often force these videos to be taken down due to licensing issues, aggravating fans and others, but helping to implement the law.

Another industry where this is an issue is image sharing. For example, Pinterest, a virtual pinboard that lets you share images you find interesting online, is constantly criticized for their lack of copyright law implementation. Many companies complain about people sharing images on their profiles, many gaining tons of likes and shares, but nothing linking back to the source.

How do we resolve these issues? Some say we should crack down on violators, and others say we should become more flexible with the laws. One solution is to have a site that allows owners to share things that they don’t mind other people sharing, with the rules spelled out in plain english. One example of this is Creative Commons.

The common consumer also faces privacy problems. Many consumers are concerned that their email addresses and other information are being shared without their permission through social networks, companies sharing and buying email lists, etc.

What solutions do you think will help solve these problems?

Creativity and New Media –

When it comes to storytelling, which is already a creative process, it doesn’t get any more creative than this. Imagine a place where hundreds of people can create one story together, fostered by new media technology. Yes, this place exists, at Similar to a “giant game of telephone,” as Mashable puts it, a user begins the story with 1000 words or less and any other user can continue the story.

Qwikstory is collaborative, team oriented and also fun! It’s a unique spin off of traditional social media like Facebook and Twitter, mostly because of the creativity and uniqueness involved in how one participates. In my opinion, this site has much potential for being used in education and business.

My favorite thing about it, besides the fact that it’s fun and easy, is that when you go to read a story, it actually looks like a storybook, online!


Try it and let me know what you think!



I’m not sure exactly who said this but, creativity is not creating something new but finding new ways to do something old. This is especially true in new media.

It can be argued that new media is nothing more than old media, done in a new way. Hulu is television + technology. Blogs are journalism + technology. E-mail is literally mail + technology. In new media, technology is the key driver to fostering “creativity.”

One interesting way technology in new media has played a part in creating something interesting is with mashups in music. The New Yorker defines mashups as “new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does.” One of the most popular mashups is “The Grey Album” by Danger Mouse, which is a blend of “The Black Album” by Jay-Z and “White Album” by the Beatles.

Businesses have benefited greatly by this stir of creativity. One way is through crowdsourcing. New media, such as Facebook, blogs, Twitter and websites have allowed the common consumer to open up and express their ideas on how to improve businesses, and businesses listen. For example, according to a NY Times article, “‘Twitter’s smart enough, or lucky enough, to say, ‘Gee, let’s not try to compete with our users in designing this stuff, let’s outsource design to them,’ ‘ said Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at M.I.T. and author of the book ‘Democratizing Innovation.'” Did you know that Retweets and Lists came from user ideas?

What exciting, creative things have you done with New Media?

Modeling Reality with Virtual Worlds

Since about 1995, virtual worlds have been replicating real life interactions in the digital space. These real-time, three-dimensional experiences that can be used in many ways such as health, business, social, etc. In this post we will explore the different ways virtual worlds are used today and how it may be used in the future.


Virtual Worlds for Personal Use

When you first think of virtual worlds, personal use is probably the first thing that comes to mind. Many people use virtual worlds as a way to enhance their social life. When you create a virtual world avatar, you can then allow that avatar to go to bars, beaches, museums, etc., all within your computer! For example, MTV created a virtual world called VLES (virtual lower east side) which is, as the name suggests, a virtual replica of New York’s Lower East Side, where you can go to many of the same shops and bars that are there in real life! According to the New York Times, “In the fall of 2006 MTV started Virtual Laguna Beach, a 3-D world meant to simulate the Southern Californian beach community of its semi-reality show ‘Laguna Beach: The Real Orange County’; in short order it added virtual worlds based on its shows ‘The Hills,’ ‘Pimp My Ride,’ ‘The Real World: Sydney’ and ‘Kaya.’”


Virtual Worlds in Health

There are many people in the world who cannot have a normal social life due to their medical conditions. This has lead to the creation of many virtual world communities made specifically for people with certain illnesses to interact and simulate a normal social life, as well as learn more about their condition. For example, David Savill of Gloucester, England created a virtual world in Second Life called Naughty Auties, “to serve those with autism spectrum disorders and their friends and family.” Dr. Fred Volkmar, a professor in Yale University’s Child Study Center, said, “Although not much research is yet available, there is clearly considerable potential in use of new technologies for fostering social skills.”

Another example of virtual worlds being used in healthcare are virtual hospitals. Of course real patients don’t use this to get treated (not yet at least), but they are being used to train healthcare professionals on how to handle certain situations. According to the Wall Street Journal, “dozens of hospitals, medical schools and health foundations have staked out space in the online community Second Life, where participants can build their own virtual clinics and stage just about any training drill they can imagine.”


Virtual Worlds in the Workplace

Virtual worlds enable you to chat, give interactive training sessions and conferences, and also to collaborate. Of course it would be easy to translate these benefits into the workplace. In a article it states that, “more than 1,400 organizations — including large companies, educational institutions, government agencies and even the U.S. military — use Second Life to hold meetings, conduct training and prototype new technologies more efficiently.” It allows employees from all over the world to come together in one place without ever leaving their countries or cities.

There are many other ways to use virtual worlds besides the ones listed such as gaming, education and commerce. In the future, virtual worlds will become more popular and more big companies will start to explore it in order to create a more dynamic experience for consumers. Colleges may start hosting online courses via this medium and you may be able to see a doctor for health information this way. With the rise of two-way communication in marketing, community building, etc., I can envision big brands like Apple or Macy’s exploring virtual world options.

Can you think of any other ways to use virtual worlds?

Do you have any experiences to share?

Social Networking Sites – A Comparison

Will Facebook dominate forever? Is Twitter pointless? Will Myspace ever make a comeback? Is Pinterest just a phase?
In this post I will be giving my impressions of these 4 social networking sites, what I think they are good for and the differences among them.
Let’s start with the obvious leader in the category, Facebook:
Visual: Facebook is easy on the eyes. The advertising isn’t overwhelming and everything is organized in a neat way from groups to events and birthdays.
Uses: Facebook is a great multi-use platform, allowing for games, chat, picture sharing, etc. Business pages are also great as well. It allows for an experience with your favorite brands that include videos, pictures, conversation, etc. in a way no other social networking site provides.
Cons: I personally think the user experience SUCKS. Why? Facebook informs you of TOO many things. For example, if I’m friends with someone, I learn about everything they like (even if it’s spam), every friend they make, etc. However, Facebook has been improving on this by allowing you to distinguish close friends from acquaintances and so on. However, many people have so many friends that you don’t want to take the time out to label each one.
My Favorite Thing About Facebook: It’s the best way to keep in touch with friends and family!
Yes, Myspace is still around 🙂 :
Visual: Myspace is a little cluttered for my taste. There’s a lot of stuff going on at once.
Uses: Myspace’s niche is music. Although it has the ability to be used for business, connecting with friends, etc., music and entertainment are its point of differentiation.
Cons: From my experience with Myspace, it seems that every person who comes across you, tries to add you as a friend. Also, the way many people use it seems more like a dating site (eek!).
My Favorite Thing About Myspace: Browsing new artists for interesting music.
Twitter for the minimalist:
Visual: Twitter is simple and extremely easy to navigate.
Uses: Twitter is a microblogging site, which means you can only post short updates (140 characters or less). Many people use it for connecting with friends as well as brands and people they find interesting. It’s also frequently used for sharing information and articles.
Cons: Sometimes the 140 character limit is seen as a con, but I think it’s a way to keep things to the point. It’s also hard to avoid spam on Twitter as well. One reason for this is the over-emphasis on follower count.
My Favorite Thing About Twitter: Connecting with and following people who are already successful in the career field I’m interested in.
Pinterest is all about the aesthetics:
Visual: As you may have heard, super-simple web design is popular nowadays and Pinterest has perfected it! It’s extremely pleasing to look at and gives the feel of window shopping.
Uses: To bookmark, share and browse things you find interesting visually, from interior design to cute animals. Some people and businesses also use it to drive traffic to their websites though sharing the visuals from their posts.
Cons: Sometimes pins become popular but original links get lost. Also, there are the issues of copyright violation.
My Favorite Thing About Pinterest: I love the easy re-pinning option and the organization of boards.
What’s your favorite social networking site?