In a previous post, I told you all to stay tuned for my paper on social media vs traditional marketing. The time you’ve been waiting for is finally here! The paper is about ten pages of reading so I’ll post the intro here and let you decide if you’re interested. Let me know what you think!
When the average person thinks of marketing, they think of advertising and promotions, but there’s much more to it than that. According to the American Marketing Association, marketing creates, communicates, delivers and exchanges offerings that have value for users, partners and society. Marketing can be a commercial, a press release or even a Twitter account. Marketing is more complex than many people know and with the rise of the internet that complexity has increased greatly.
The internet has broadened the marketing spectrum to internet marketing, which in turn includes subsections such as email marketing, search engine marketing and social media marketing. In this paper, I will discuss the differences and similarities of traditional marketing and social media marketing as well as how they can be used together. I will explore real life business cases to show the importance of social media marketing today, and how traditional marketing still plays a major role in reaching consumers.