Tagged: marketing

How to Engage Customers Through Social TV on Mobile Devices

How to Engage Customers Through Social TV on Mobile Devices

Social media is a fast paced industry. Everyday there’s a new app, a new site or a new concept and yet people continue to ask, “What’s next?” One of the newer trends that I’ve taken an interest in is how social impacts television. This idea is now described as “Social TV.” According to The Digital Marketing Glossary, “Social TV usually refers to the use of social media platforms to enrich the experience of consuming a TV program and to possibly extend his audience.”

Source: crunchdot.com

During my fall internship at Converseon, Inc. I created a PowerPoint deck that covers Social TV on mobile devices and provided some great best practice examples for you all to take a look at.

I’ve provided the link to my Scribd page at the top of this post but if you prefer SlideShare check it out HERE.

What do you think lies in the future of Social TV?

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Social Media vs Traditional Marketing

In a previous post, I told you all to stay tuned for my paper on social media vs traditional marketing. The time you’ve been waiting for is finally here! The paper is about ten pages of reading so I’ll post the intro here and let you decide if you’re interested. Let me know what you think!

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trendhunter.com

When the average person thinks of marketing, they think of advertising and promotions, but there’s much more to it than that. According to the American Marketing Association, marketing creates, communicates, delivers and exchanges offerings that have value for users, partners and society. Marketing can be a commercial, a press release or even a Twitter account. Marketing is more complex than many people know and with the rise of the internet that complexity has increased greatly.

The internet has broadened the marketing spectrum to internet marketing, which in turn includes subsections such as email marketing, search engine marketing and social media marketing. In this paper, I will discuss the differences and similarities of traditional marketing and social media marketing as well as how they can be used together. I will explore real life business cases to show the importance of social media marketing today, and how traditional marketing still plays a major role in reaching consumers.

READ THE FULL PAPER HERE