Tagged: mobile

How to Engage Customers Through Social TV on Mobile Devices

How to Engage Customers Through Social TV on Mobile Devices

Social media is a fast paced industry. Everyday there’s a new app, a new site or a new concept and yet people continue to ask, “What’s next?” One of the newer trends that I’ve taken an interest in is how social impacts television. This idea is now described as “Social TV.” According to The Digital Marketing Glossary, “Social TV usually refers to the use of social media platforms to enrich the experience of consuming a TV program and to possibly extend his audience.”

Source: crunchdot.com

During my fall internship at Converseon, Inc. I created a PowerPoint deck that covers Social TV on mobile devices and provided some great best practice examples for you all to take a look at.

I’ve provided the link to my Scribd page at the top of this post but if you prefer SlideShare check it out HERE.

What do you think lies in the future of Social TV?